A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Jon Jacques
Jon Jacques is a viral marketer, influencer, entrepreneur and magician who has helped business owners generate more than 500 million views online, while his own content has generated over 100 million views. He has been featured by "The Ellen DeGeneres Show," TechCrunch, Buzzfeed and Mashable. His Viral Secrets course helps business owners go viral and scale their brands on social media.