Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Marilee Murphy
Marilee Murphy is dean of the School of Acupuncture and Oriental Medicine at New York Chiropractic College. She may be contacted at: mmurphy@nycc.edu.