People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.
Mark McKenzie, LAc
Mark S. McKenzie is dean of the Minnesota College of Acupuncture and Oriental Medicine at Northwestern Health Sciences University in Bloomington, Minn. He may be contacted at mmckenzie@nwhealth.edu.