A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Michael Perusich, BS, MS, DC, LMn, DICCP, FICC
Dr. Michael Perusich, is a solutions-focused advisor with more than 25 years of success across the health care and consulting industries. His broad areas of expertise include coaching, training, content development and motivational speaking. He is the CEO & managing partner for Kats Consultants, LLC., offering a unique platform of business knowledge for today's health care entrepreneur.