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Nell Smircina, MBA, DAOM, LAc, Dipl. OM

Dr. Nell Smircina is a practitioner, advocate and investor with a passion for helping others become more proficient with the business of acupuncture. She draws from her experience as the founder of COGENT Acupuncture (formerly PIQUE Health), as well as a past president of CSOMA and former vice chair of public policy for the American Society of Acupuncturists. Dr. Nell is constantly looking for ways to strengthen the industry of acupuncture: she is currently partnering with an investment firm to acquire a business in the integrative health space and help the company toward its next stage of growth. Learn more at drnell.com.

Previous Articles

The Acupuncture Industry’s Hidden Value
October 1, 2024 (Vol. 25, Issue 10)
Redefining Your Practice as a Career (Pt. 2)
July 1, 2024 (Vol. 25, Issue 7)
Redefining Your Practice as a Career (Pt. 1)
April 2024 (Vol. 25, Issue 4)
Three Steps to Getting Past Your Issues With Money
December 2023 (Vol. 24, Issue 12)
Think Beyond Your Clinic: The Advantages of Industry Involvement for Acupuncturists
September 2023 (Vol. 24, Issue 09)
You Need a Business Plan! (Pt. 2)
June 2023 (Vol. 24, Issue 06)
You Need a Business Plan! (Pt. 1)
April 2023 (Vol. 24, Issue 04)
Get Creative Building Your Practice
February 2023 (Vol. 24, Issue 02)
It's Time to Remove the Fear of Discussing Informed Consent
December 2022 (Vol. 23, Issue 12)
Get the Most Out of Your Industry Pitch
October 2022 (Vol. 23, Issue 10)
Master the Art of Storytelling: How to Articulate Why You Do What You Do
August 2022 (Vol. 23, Issue 08)
Three Key Elements to an Introduction That Makes People Want to Hear More
June 2022 (Vol. 23, Issue 06)
Ready to Make a Connection? Five Steps to Effective Networking
April 2022 (Vol. 23, Issue 04)
Top 5 Essential Elements for Exponential Practice Growth in 2022
February 2022 (Vol. 23, Issue 02)
Trending
Your Practice / Business
Ensuring Success With First-Time Clients
Ensuring Success With First-Time Clients

As modern medical standardization continues, the field of traditional Chinese medicine has the advantage of comprehensive personalization. For rare or complex cases, deeper consideration of constitution is invaluable. Proper constitutional assessment, especially with first-time clients, can guide desirable and predictable outcomes. This leads to a higher rate of return, and greater trust between you and your patient. 

Shayla Thompson, MAOM, LAc, Dipl. OM
Health Care / Public Health
A Return-on-Health Framework for Whole-Person Care (Pt. 2)
A Return-on-Health Framework for Whole-Person Care

Though the creation of a financially sustainable, health-promoting model feels far away today, we are casting a vision for a full return on health, believing that this compels us to keep one foot firmly rooted in caring for the sick and the other foot firmly founded in maintaining health. Shifting from a fee-for-service model to value-based care using a phased approach is paramount.

Leng Tang-Ritchie, DAOM, MSTOM, LAc; Amanda Azadian, BS
Your Practice / Business
Demystifying the Use of Laser Therapy in TCM Clinics
Demystifying the Use of Laser Therapy in TCM Clinics

Laser therapy has emerged as a powerful tool in the realm of traditional Chinese medicine (TCM). This new modality fits beautifully into the toolbox of the modern acupuncturist, as it can be used as a hybrid form of stimulation to acupuncture points, meridians, organs, nerves, and symptomatic areas in a new way that blends both moxa and energetic needle-like responses.

Dustin Dillberg, DACM, LAc, PAS