Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Ruthann Russo
Ruthann Russo is a Managing Director with Berkeley Research Group where she provides Population Health, Integrative Health and Informatics strategies and consulting services to healthcare systems. She is also a faculty member in Saybrook University's Graduate School of Integrative Medicine and Health Services. She earned her PhD in Mind-Body Medicine and is also a licensed, board certified acupuncturist, certified health coach, and yoga teacher.