A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Ruthann Russo
Ruthann Russo is a Managing Director with Berkeley Research Group where she provides Population Health, Integrative Health and Informatics strategies and consulting services to healthcare systems. She is also a faculty member in Saybrook University's Graduate School of Integrative Medicine and Health Services. She earned her PhD in Mind-Body Medicine and is also a licensed, board certified acupuncturist, certified health coach, and yoga teacher.