Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Sara Arscott, PhD, CCRP
Sara Arscott, PhD, CCRP, is the manager of clinical research at Standard Process Inc. In this role, she designs and prepares clinical research protocols and conducts, coordinates and monitors clinical trials. Arscott earned her doctorate in nutritional sciences from the University of Wisconsin-Madison in 2009. She can be reached at sarscott@standardprocess.com.