Stephanie Beck

Stephanie Beck, Owner of SRB Solutions, is an online marketing expert working with health and wellness practitioners for 15 years. Stephanie has served as a published columnist since 2003 for several magazines and is the Amazon best selling author of Social Trigger Points: Massage Therapist Guide to Marketing Online. Connect with Stephanie at www.socialtriggerpoints.com/profiles today.

Previous Articles

The Good, the Bad and the Successful in Social Marketing
June 2016 (Vol. 17, Issue 06)
Facing the Pressures of the Digital World
April 2016 (Vol. 17, Issue 04)
How to Humanize Your Content to Create Stronger Relationships
February 2016 (Vol. 17, Issue 02)
Building Community: A New Way to Socialize Your Practice
December 2015 (Vol. 16, Issue 12)
Online Marketing Basics: Website Creation
September 2015 (Vol. 16, Issue 09)
Online Marketing Basics: Google Ranking, Part 1
August 2015 (Vol. 16, Issue 08)
How One Little Symbol (#) Gets You More Patients
June 2015 (Vol. 16, Issue 06)
Converting More Patients to Your Practice
April 2015 (Vol. 16, Issue 04)
Put the Social Back Into Social Media
March 2015 (Vol. 16, Issue 03)
Eight Ways to Help Manage Your Content
January 2015 (Vol. 16, Issue 01)
Trending
News / Profession
Classification and Determination of TCM Constitution: China’s New National Standard
Classification and Determination of TCM Constitution

On April 1, 2026, China implemented a landmark national standard: Classification and Determination of TCM Constitution. Although designated as a recommended rather than mandatory standard, it represents a major step in modernizing traditional Chinese medicine (TCM) by converting traditional constitution theory into a clear, measurable and clinically practical framework. By clarifying the relationship between constitution, disease, and pattern differentiation, the standard strengthens professional credibility, supports research, and enhances patient-centered treatment.

Ann Y Wang, CMD (China), LAc
News / Profession
Profession at a Crossroads: What Must Change
Profession at a Crossroads: What Must Change

The field of acupuncture in the U.S. continues to grow in visibility, patient demand and clinical effectiveness. Yet behind the curtain, many acupuncturists are quietly struggling to keep their doors open. While the profession is rooted in centuries of healing tradition, modern economic pressures – particularly those driven by insurance limitations, low reimbursement rates and job-market saturation – are making it increasingly difficult for licensed acupuncturists to thrive.

Shabnam Pourhassani, LAc, QME, DACM
Acupuncture & Acupressure
It’s Time to Stop Prescribing Points
It's Time to Stop Prescribing Points

A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.

Bruce W. Park, DACM