A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Steve Weber
Steve Weber is the founder and chief driver of progress at Zingit Solutions, an industry-leading mobile patient-engagement platform. He is a patient and mobile communications expert who leads the way in using online and mobile technology to improve practice operations, marketing and doctor/patient communication in order to grow and scale your practice. Steve offers complimentary consultations for practices at www.zingit.com.