Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Columnists
Thomas Haines, PhD
Previous Articles
Vision Search Task Force Meets With Future Consultant in Hollywood
Vision Search Task Force Meets With Future Search Consultant in Hollywood
August 2004 (Vol. 05, Issue 08)
20-20 Vision: Report on the National Visioning Search Task Force's Progress
May 2004 (Vol. 05, Issue 05)
Point-Counterpoint: Should the California Acupuncture Board Raise the Number of Hours Required for Licensure?
January 2000 (Vol. 01, Issue 01)