Do you receive text messages from companies letting you know about offers or giveaways, or simply sharing news? If your answer is yes, then you have opted in for SMS (short message service) text-message marketing. SMS text-message marketing uses various platforms and software to send personalized, timely and sometimes interactive messages.
Wen-Shuo Wu, MPH, MSAOM, LAc
Wen-Shuo Wu is dean of the Acupuncture and Oriental Medicine program at Southern California University of Health Sciences in Whittier, Calif., where he also serves as clinical supervisor.