A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
William Prange, BA, BS, MA, OMD
Dr. William Prange pioneered the use of acupuncture in mainstream medicine while providing over 100,000 unique patient visits. His TCM studies began before California first approved schools in 1976. As a psychotherapist specializing in mindfulness-based somatic therapy, he earned a degree in advanced acupuncture studies in China (1982) and an OMD addressing complex biao-li conditions from SAMRA (1984).
He served on the first of California Acupuncture Association’s advisory boards while founding the Sonoma Oriental Medical Association and building a successful integrative practice with MD partners. He was also the first acupuncturist to obtain hospital privileges in California (1997), and subsequently helped launch integrative programs for Sonoma County’s Kaiser Permanente, Sutter Hospital, Blue Shield of California, and American Whole Health.
Always dedicated to the health of his patients, he blended acupuncture with bodywork, herbal therapies, effective listening, and proper referral. He is now retired on the central coast of California, where he teaches meditation and looks forward to supporting the further development of our profession.