Acupuncture Marketing Trends & Strategic Planning for Your Biggest Year in 2020

Original Air Date: January 23, 2020

Sponsored by:

Presenter:
Chen Yen, 6 & 7-Figure Practice Makeover Mentor

Moderator:
Peter Crownfield, Executive Editor of Acupuncture Today

Topics include:

  • The latest acupuncture practice and marketing trends (plus what's working best and what's not)
  • Top 3 ways to attract a consistent flow of patients the way marketing is trending
  • How to transition to an all-cash practice without losing patients
  • How to prioritize what to focus on first in 2020 to have your biggest year
  • The single most impactful question to ask yourself in order to scale your practice significantly
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Your Practice / Business
Three Reasons to Make the Switch to Online Appointment Scheduling
Three Reasons to Make the Switch to Online Appointment Scheduling

People today want convenience, whether it be from their bank, credit card, favorite retail store, or restaurant. They demand it from the companies who hold their loyalty, including their health care providers (you). They don’t want to call and possibly be put on hold, and they want to use an app or schedule an appointment on your website. Here are three reasons your practice can gain by switching to online appointment scheduling.

Antonio Arias
Chinese & Asian Medicine
Fire and the Pelvis
Fire and the Pelvis

While there aren’t any meridians associated with fire that cross the pelvis, that doesn’t mean the lower tan tien is void of fire. Fire has a more ethereal quality to it in relationship to the pelvis and can be connected through discussion of the lower tan tien, the lower san jjao, the ming men, and the bao mai. In this article, we’ll journey through the anatomy of subtle fire in the pelvic bowl and look a bit at how it is kindled, carried and cultivated.

Krystal Lynn Couture, DPT, LAc
Billing / Fees / Insurance
The State of 21st Century Acupuncture in the U.S. (Pt. 3)
The State of 21st Century Acupuncture in the U.S.

Whether you accept it, avoid it or live somewhere in between, insurance coverage has become a defining issue for our profession. Patients increasingly expect to use their benefits, practitioners want to be compensated fairly for their time and expertise, and the system itself remains – at best – fragmented. The encouraging news is that coverage has expanded in meaningful ways. The challenging news is that reimbursement, across the board, remains inadequate.

Clasina (Sina) Leslie Smith, MS, MA, LAc, MD, Dipl. Ac., FAAMA