MPA Media has been recognized for editorial and design excellence by FOLIO, the nation's largest multi-channel resource organization for the magazine and online media industry.
MPA Media was nominated in two categories: Best Series of Articles for "Acupuncture Today in China," and Best App for Dynamic Chiropractic Practice Insights.
MPA Media took home honorable mentions in both categories during ceremonies held in New York City on Dec. 5, 2013.
Motion pictures have their Academy Awards, television has its Emmys; in the publishing world, it's the FOLIO Awards – the most competitive and rigorously judged journalism awards in the U.S.
The FOLIO Awards span print and digital, with the Eddies honoring the best in editorial and the Ozzies the best in design.
FOLIO's Eddie and Ozzie awards program is the largest of its kind for magazine publishers.
It also has the proud distinction of being the only awards event open to magazines and websites of all kind: consumer and B2B, association, custom and regional, big and small.
At the awards ceremony, Acupuncture Today joined a virtual "who's who" of the publishing industry, including Time, Huffington Post, National Geographic, Forbes, Hearst, People, Oprah, and Sports Illustrated.
Other trade publishers/publications present at the ceremony included Medical Marketing and Media, Associated Bodywork & Massage Professionals, Stroke Connection, Fitness Magazine, SELF Magazine, Neurology Today and the American Journal of Nursing.
Overall, more than 200 magazine media professionals gathered in New York City to recognize and celebrate the industry's best achievements.
After learning of this year's FOLIO nominations, Bud McLeod, editor-in-chief of MPA Media, noted that in his nine-year tenure with a well-known publishing company, simply being named a FOLIO finalist was considered at major achievement, despite receiving dozens of national awards from other journalism associations.
This year's winners were chosen by FOLIO's prestigious panel of 300-plus judges, who narrowed down the more than 2,500 entries received this year to a list of roughly 500 finalists.
MPA Media is honored to have been part of the largest and most inclusive awards program of its kind in the industry.
All attendees were praised by Folio general manager Tony Silber for being "winners" of a tough competition that noted and recognized the very best in editorial and design across the country.
Chronic pain afflicts over 20% of the adult population. Sadly, most MDs have essentially no education in treating pain, beyond offering a few toxic medications. Then they tend to steer people with pain away from those health practitioners who are trained. This puts the acupuncture community on the front lines for addressing this epidemic.
When the body is going through a stressful event, the sympathetic system is activated. This activation will help the body with a life-threatening situation. If this state is activated for prolonged periods of time, it starts to consume energy. These traumatic events that generate stressors in the autonomic nervous system (ANS) will eventually become internalized.
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One of the things that makes acupuncture so difficult to measure is that the medicine actually does contain some esoteric aspects. There have been numerous studies that demonstrate the neurochemical reasoning behind why acupuncture points stimulate the autonomic nervous system to enact change However, not all the benefits of TCM can easily be measured by randomized, controlled trials. But does that make them fundamentally and definitively untrue?
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