The digital craze continues! There are plenty of reasons to go "digital," but the most important is your ability to access more content. For example, if an article is a little lengthier and won't fit in the allotted "print" space it can be published as a "digital exclusive." This option allows us to maintain the integrity of the article by not having to sacrifice important content. Moving forward, each columnist will have an (annual) opportunity publish an article as a "digital exclusive," thus allowing them to write about a topic that may need a little more space.
Another pro to the digital edition is other content like "health news" that you can share with your clients. An example of a recent "health news" story is the popular "Nutrition for Menopause" article. Content like this helps you open the door to conversations you may not otherwise have had. Are you wondering how this might help you? Well, if the topic leads to another service you provide, then you have just added a little more profit to your business. What business owner can argue with that?
How about receiving information sooner? Since the "print" edition has to go through the process of printing, labeling, distributing and mailing, you can actually read the digital issue far sooner. And if you live in areas plagued by bad weather, there is the possibility that your mail will not arrive in a timely fashion. There is even the possibility of your mail getting lost in the great abyss of the U.S. Postal Service.
What about "breaking news" stories? Occasionally there are stories that are just "too hot" to wait to publish in our next print issue. In those cases, we send you an email with a link to the article in the current digital edition. If we don't have your email, you may miss vital information, such as the Attorneys' General letter.
Digital also gives you the ability to read on-the-go, post an article to social media, or email an article to colleagues and students. You even have the option to download and save an article. And if you absolutely want a printed copy, you can just print it from the convenience of your home or office. There is one more easy thing to do ... sign up for our digital alerts! Just fill out the form at: www.acupuncturetoday.com/newsalert. Thank you to all the readers who have taken the time to reach out through email or social media. Please send your feedback to editorial@mpamedia.com, we look forward to hearing from you.
Chronic pain afflicts over 20% of the adult population. Sadly, most MDs have essentially no education in treating pain, beyond offering a few toxic medications. Then they tend to steer people with pain away from those health practitioners who are trained. This puts the acupuncture community on the front lines for addressing this epidemic.
When the body is going through a stressful event, the sympathetic system is activated. This activation will help the body with a life-threatening situation. If this state is activated for prolonged periods of time, it starts to consume energy. These traumatic events that generate stressors in the autonomic nervous system (ANS) will eventually become internalized.
| Digital Exclusive
One of the things that makes acupuncture so difficult to measure is that the medicine actually does contain some esoteric aspects. There have been numerous studies that demonstrate the neurochemical reasoning behind why acupuncture points stimulate the autonomic nervous system to enact change However, not all the benefits of TCM can easily be measured by randomized, controlled trials. But does that make them fundamentally and definitively untrue?
| Digital Exclusive