The NCCAOM launched its new website and logo, along with a new designation for those nationally certified—NCCAOM National Board-Certified Acupuncturist. As the profession progresses in 2019 it's likely that national board certification will be a requirement for more employers.
Last year the Veteran's Administration (VA) added jobs for acupuncturists; however, a stipulation for employment rested on board certification.1 Another big player in the acupuncture field, Modern Acupuncture, also requires national board certification for employment. If 2018 is an indicator for what's to come it's likely acupuncturists will need this designation if they want to move ahead in certain areas of health care.
As the NCCAOM has been working diligently on helping acupuncturists move forward, they have also been gathering feedback from volunteers and various stakeholder groups to make some branding changes. The logo, now multi-colored, has a sleeker look, and the website has been updated with new navigation tools for a better user experience.
Think of your most difficult patient – the one you try to motivate and work so hard with to develop a realistic treatment plan with achievable and measurable goals. Week after week, you see this patient struggle, sinking deeper into hopelessness as their health and quality of life continue to worsen. What if there was something else you could do that could change their outlook and their life? The solution is as simple as an automated program.
To paraphrase the Tao de Jing; a bowl is useful because of the empty space. Recent anatomical research uncovered evidence for previously undescribed large-scale pathways that span organs, blood vessels and other connective tissue. These pathways are defined by what is known as the interstitial space between cells. The newer research provides evidence that these interstitial spaces actually make very large-scale networks between different types of tissue.
As a practitioner, if you're wondering why your social media efforts aren't working the way you had hoped, or if you're not using social media at all, use this article to get your social media marketing strategies (back) on track.
