Carolyn Kreuzkamp, BS, MBA

Carolyn is a versatile professional deeply passionate about helping wellness practitioners effectively serve their communities. She earned her BS in Biochemistry and Pre-Med from the University of Florida, and later pursued an MBA in Healthcare Operations and Marketing at UNC’s Kenan-Flagler Business School. As the co-founder & growth strategist at acu by REESHI, she leverages her diverse expertise to deliver thorough & thoughtful growth strategies to each client. When she is not working, you'll find her studying herbal medicine, cultivating an urban garden, embarking on PNW hiking adventures, and creating delightful meals. Carolyn’s love for acupuncture and TCM began back in 2016 when she moved to Sichuan on assignment with the Peace Corps.

Previous Articles

Is Branding Necessary for Your Acupuncture Practice?
November 2023 (Vol. 24, Issue 11)
Trending
News / Profession
Classification and Determination of TCM Constitution: China’s New National Standard
Classification and Determination of TCM Constitution

On April 1, 2026, China implemented a landmark national standard: Classification and Determination of TCM Constitution. Although designated as a recommended rather than mandatory standard, it represents a major step in modernizing traditional Chinese medicine (TCM) by converting traditional constitution theory into a clear, measurable and clinically practical framework. By clarifying the relationship between constitution, disease, and pattern differentiation, the standard strengthens professional credibility, supports research, and enhances patient-centered treatment.

Ann Y Wang, CMD (China), LAc
News / Profession
Profession at a Crossroads: What Must Change
Profession at a Crossroads: What Must Change

The field of acupuncture in the U.S. continues to grow in visibility, patient demand and clinical effectiveness. Yet behind the curtain, many acupuncturists are quietly struggling to keep their doors open. While the profession is rooted in centuries of healing tradition, modern economic pressures – particularly those driven by insurance limitations, low reimbursement rates and job-market saturation – are making it increasingly difficult for licensed acupuncturists to thrive.

Shabnam Pourhassani, LAc, QME, DACM
Acupuncture & Acupressure
It’s Time to Stop Prescribing Points
It's Time to Stop Prescribing Points

A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.

Bruce W. Park, DACM