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Carolyn Kreuzkamp, BS, MBA

Carolyn is a versatile professional deeply passionate about helping wellness practitioners effectively serve their communities. She earned her BS in Biochemistry and Pre-Med from the University of Florida, and later pursued an MBA in Healthcare Operations and Marketing at UNC’s Kenan-Flagler Business School. As the co-founder & growth strategist at acu by REESHI, she leverages her diverse expertise to deliver thorough & thoughtful growth strategies to each client. When she is not working, you'll find her studying herbal medicine, cultivating an urban garden, embarking on PNW hiking adventures, and creating delightful meals. Carolyn’s love for acupuncture and TCM began back in 2016 when she moved to Sichuan on assignment with the Peace Corps.

Previous Articles

Is Branding Necessary for Your Acupuncture Practice?
November 2023 (Vol. 24, Issue 11)
Trending
Your Practice / Business
Ensuring Success With First-Time Clients
Ensuring Success With First-Time Clients

As modern medical standardization continues, the field of traditional Chinese medicine has the advantage of comprehensive personalization. For rare or complex cases, deeper consideration of constitution is invaluable. Proper constitutional assessment, especially with first-time clients, can guide desirable and predictable outcomes. This leads to a higher rate of return, and greater trust between you and your patient. 

Shayla Thompson, MAOM, LAc, Dipl. OM
Health Care / Public Health
A Return-on-Health Framework for Whole-Person Care (Pt. 2)
A Return-on-Health Framework for Whole-Person Care

Though the creation of a financially sustainable, health-promoting model feels far away today, we are casting a vision for a full return on health, believing that this compels us to keep one foot firmly rooted in caring for the sick and the other foot firmly founded in maintaining health. Shifting from a fee-for-service model to value-based care using a phased approach is paramount.

Leng Tang-Ritchie, DAOM, MSTOM, LAc; Amanda Azadian, BS
Chinese & Asian Medicine
Exploring the Concept of Souls in Traditional Chinese Medicine
Exploring the Concept of Souls in Traditional Chinese Medicine

Traditional Chinese medicine and the Vedic traditions both offer rich frameworks for understanding human health, emphasizing the balance of physical, mental, and spiritual aspects. The concept of "souls" or spiritual components in TCM, namely Hun, Po, Shen, Yi, and Zhi, bears significant similarities to the yogic concept of koshas. Their similarities and differences provide insights into how these systems contribute to holistic health practices.

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Oksana Gryvnak, R. TCMP, RAc