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Articles
Billing / Fees / Insurance
Viral Marketing: Infecting Your Patients
You’ve probably heard of at least five of these, even if you don’t live in the United States: Hotmail, iPod, The Grateful Dead, Google, “Just Do It,” YouTube, Macs, TiVo, the new VW Bug, Rubik’s Cube, Beanie Babies, “The Blair Witch Project,” the Mini (car), the mini (skirt), Air Jordans,…
Burton Kent
Articles
Billing / Fees / Insurance
Is It Billable?
Highland General Hospital in Oakland, Calif., is a teaching hospital. Most days, about 35 to 40 medical students, interns and residents attend what is known as “the noontime conference,” held in a room next to the hospital cafeteria. While they wolf down their food, a specialist lectures.
Gregory Ross, LAc
Articles
Bodywork
Acupoints for Thyroid Disorders
According to the American Medical Women’s Association, there are about 13 million people in the U.S. who have thyroid disorders. However, more than half of those 13 million cases are undiagnosed. One in eight women will have a thyroid disorder in their lifetime.
Yin Lo, PhD
Articles
Billing / Fees / Insurance
Rough Seas: Weathering the Economic Downturn
With the advent of the subprime mortgage credit crunch and the very real prospect of inflation for the first time in decades, it looks as if the United States has started an economic downturn. It’s overdue, as we have had one of the longest periods of economic growth in U.S.…
Articles
Billing / Fees / Insurance
Should I Sign on the Dotted Line?
These requests are nothing more than a ploy to see if a provider is desperate enough to take a lesser payment that is paid slightly faster. They are a bad deal for the provider on two levels.
Samuel A. Collins

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Women's Health
A Harmonious Point Combination to Treat Constipation During Pregnancy
A Harmonious Point Combination to Treat Constipation During Pregnancy

Acupuncture can provide constipation relief while maintaining a healthy pregnancy. A combination of San Jiao 6 (Zhi Gou) and Stomach 36 (Zu San Li) is excellent for treating constipation during pregnancy. San Jiao 6 is the shu-stream and fire point of the San Jiao channel. It can regulate the qi of the three jiaos, unblock the qi of the fu organs, descend counterflow fire, open the orifices, activate the collaterals to disperse stagnation, and eliminate distention to stop pain.

Jacky Zhu, MAOM, LAc
Acupuncture Techniques
Acupuncture’s Role in Stimulating the Vagus Nerve
Acupuncture’s Role in Stimulating the Vagus Nerve

One of the longest nerves in the body is known as the vagus nerve (VN). The VN is the 10th pair of cranial nerves that originates at the brain stem in the medulla oblongata. This nerve is part of the parasympathetic nervous system, which is a part of the ANS. Research suggests ear acupuncture can activate the VN.

Amanda Archuleta, DAOM, LAc
Your Practice / Business
Putting Mitochondrial Health at the Center of Clinical Care
Putting Mitochondrial Health at the Center of Clinical Care

Mitochondria, the cell’s “powerhouses,” generate adenosine triphosphate (ATP), regulate oxidative stress, and coordinate vital cellular functions. When mitochondrial health declines, patients may experience widespread effects, from impaired muscle recovery to cognitive decline. The mitochondrial theory of aging even suggests progressive mitochondrial deterioration is a central mechanism in chronic disease and systemic frailty. Photobiomodulation (PBM), the therapeutic use of red and near-infrared light, directly targets mitochondria to restore energy metabolism.

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Phil Harrington, DC, CMLSO, FASLMS